How to Win, is a new Neenah promotion created for designers who are specializing in, or are looking to enter, the higher education market.
“In higher education, rising above the competition means planning ahead, navigating through the college marketing calendar, and developing marketing materials that resonate with a variety of age groups from high school students through generations of alumni, and donors. How to Win was created to help designers navigate the path to creating a winning strategy,” says Kathy Kemps, Senior Brand Manager, Neenah.
How to Win is a hefty, 9.5 x 13, wiro-bound book filled with large French folds that house pull-out samples designed for interaction and inspiration: A DIY megaphone doubles as a homecoming invitation, an advent calendar-like handout gives hidden answers to the ultimate question, ‘what’s your major?’
Helpful hints and a multitude of production techniques are food for thought as the reader is walked through six key touch points of the college audience:
- How to entice college-bound students
- How to influence the big decision
- How to seal the deal
- How to connect with a generation that cares
- How to boost alumni loyalty
- How to reel in and reassure donors
“What is the moment that will connect with that potential new student, or donor? Is it reading the thoughtful welcome message, or seeing the beautifully printed campus photos in the viewbook? Or, perhaps it’s the visual connection to a beautiful paper color, or the feel of a rich texture, or the ability to play with a cleverly constructed piece that boosts that emotional appeal,” says Kemps.
Designed by Design Army, How to Win is a tool about creative use of paper with simple production techniques that will help to stay within the calendar budget, while making the largest impact and best connection along each step of the marketing process.
How to Win uses 13 of Neenah’s beloved grades from the essential CLASSIC CREST® Papers, to the unique feel of TOUCHÉ® Papers, the eye-grabbing pop of ASTROBRIGHTS® Papers, the sustainable messaging of ENVIRONMENT® Papers and the unmistakable shimmer effect of STARDREAM® Papers to show how paper selection can offer a creative solution for every audience and every budget.
Get in touch with your Olmsted-Kirk representative to recieve your copy.