Paper Catalogs Making a Comeback
Catalogs are the perfect vehicle for storytelling and provide customers with rewarding brand experiences and product information they trust. Download the new catalog sell sheet from Paper and Packaging: How Life Unfolds to learn how printed catalogs can be used to drive online sales. In a recent article by Harvard Business Review, they stated "Many brands and retailers, such as Nordstrom, Patagonia, Crate and Barrel, Restoration Hardware, and leisure services such as vacations and cruise lines, are investing heavily in physical catalogs. Even pure-online retailers that prided themselves in creating efficient and digitized consumer experiences such as Wayfair, Bonobos, Birchbox, and Amazon are now printing catalogs." If you'd like to learn more, go to this HBR article.