Dress Up your Mailing Indicia

The U.S. Postal Service begins its Picture Permit Imprint Indicia Program on June 24th. You know that indicia - it's the bland box of words and permit numbers in the stamp area of commercial mailers. Now, commercial mail customers can dress up the area with corporate logos, photos or branding visuals.  You'll have more creativity in the design. There is an application process that involves testing for approval. It takes 30-45 days to complete. The USPS has set up a web page specifically for this service which includes instructions, an indicia template and a FAQ's document. Be sure to get started now.

"Dozens of our largest customers looking to increase brand awareness and increase the effectiveness of their mail have asked us to allow more creativity in the design of their permit indicia," said Gary Reblin, vice president, Domestic Products. "Permit indicia enhanced with logos, photos or other brand images increase the visual impact of the mailpiece as well as its open rate and value.Source: PR Newswire (http://s.tt/1d0Mt)

"Dozens of our largest customers looking to increase brand awareness and increase the effectiveness of their mail have asked us to allow more creativity in the design of their permit indicia," said Gary Reblin, vice president, Domestic Products. "Permit indicia enhanced with logos, photos or other brand images increase the visual impact of the mailpiece as well as its open rate and value.Source: PR Newswire (http://s.tt/1d0Mt)