Paper is the original interactive communication medium. It keeps getting better, finding new ways to connect you with your audience and to other media. Allow us to introduce you to NewPage's This is Ed #15 - Interactive Print. A 32 page, Wire-O bound educational series piece that demonstrates the power of paper when combined with qr codes, sms technology, video-in-print and browser apps like Layar. Paper and these technologies team up to convert readers into active participants and shoppers.
You'll get even more out of your experience with this Ed by downloading the free Layar app. Certain pages in Ed #15 have been enriched with Layar to provide digital content you can view using your smartphone. Look for the pages with the smartphone icon. Open your Layar app and hold your smartphone over the entire page. Tap the screen to scan it. You'll be connected to the interactive content. Start by scanning the cover. See what Ed has to say.
Allow us to introduce you to some of the content in Ed #15 over the next few hours here on our O-K blog. Be sure to pop back by to see detailed info on particular sections of this incredibly educational printing.
Ed #15 is printed on Sterling® Premium, a premium and cost-effective coated paper manufactured in North America. It contains 10% post-consumer recycled fiber and has three chain-of-custody certifications - FSC®, SFI and PEFC. Ed #15 was designed by the Froeter Design Company in Chicago, Illinios. Get in contact with your Olmsted-Kirk paper representative for your very own copy.