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Paper. Print. Design. Knowledge. That's what NewPage's Ed series is all about. Let's look closer into Ed #15 Interactive Print. How about page 28?

Short Message Service (SMS) Technology is what allows you to text message on your mobile device. Imagine this technology in a simple belly band wrapped around a magazine. The printed belly band is embedded with a super-thin SMS keypad device. Say hello to the world's first fully interactive print ad possible. Recently, car insurance provider, RSA took speed and convenience to a whole new level. You simply type in your mobile number and your vehicle license plate number. Press send. A quote arrives by text message to your mobile device shortly after. AND, the ad is fully shareable, enabling anyone who wants to get a quote to obtain one at no obligation. How much does a embedded device cost you may ask. The unit cost ranges from mid $20 to the mid $50's, depending on your quantity. Watch how this innovative piece works.

Ed is printed on Sterling Premium, a premium and affordable coated paper. It comes in various coated surfaces - gloss, dull and matte in a variety of weights from 60 text up to 130 cover. Ask your O-K paper representative about Sterling Premium and the Ed series. They would  be happy to introduce you.

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Paper is the original interactive communication medium. It keeps getting better, finding new ways to connect you with your audience and to other media. Allow us to introduce you to NewPage's This is Ed #15 - Interactive Print. A 32 page, Wire-O bound educational series piece that demonstrates the power of paper when combined with qr codes, sms technology, video-in-print and browser apps like Layar. Paper and these technologies team up to convert readers into active participants and shoppers.

You'll get even more out of your experience with this Ed by downloading the free Layar app. Certain pages in Ed #15 have been enriched with Layar to provide digital content you can view using your smartphone. Look for the pages with the smartphone icon. Open your Layar app and hold your smartphone over the entire page. Tap the screen to scan it. You'll be connected to the interactive content. Start by scanning the cover. See what Ed has to say.

Allow us to introduce you to some of the content in Ed #15 over the next few hours here on our O-K blog. Be sure to pop back by to see detailed info on particular sections of this incredibly educational printing.

Ed #15 is printed on Sterling® Premium, a premium and cost-effective coated paper manufactured in North America. It contains 10% post-consumer recycled fiber and has three chain-of-custody certifications - FSC®, SFI and PEFC. Ed #15 was designed by the Froeter Design Company in Chicago, Illinios. Get in contact with your Olmsted-Kirk paper representative for your very own copy.

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Join Olmsted-Kirk in November and December with the Thanks and Giving® campaign for St. Jude's. Our mill partner, International Paper is a proud sponsor of this national campaign for St. Jude's Children's Research Hospital. When you buy Hammermill products - Tidal MP, Laser Print and Color Copy in November and December, IP donates 10% of the purchase price to St. Jude's. You can buy these products in our warehouse locations and O-K Paper Centers. Every ream sold helps kids. Today, November 25th, help make some noise for St. Jude on Twitter. Let the world know all the great work underway at St. Jude by following and using hashtag #ThanksandGiving.

This is a national campaign for St. Jude's. They are the leader in the treatment of pediatric cancer and other deadly childhood diseases. During this holiday season, they encourage all of us to give thanks for the healthy kids in our lives, and to give to those who are not.

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