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NewPage's Ed series is all about paper, print, design and knowledge. Let's look closer into Ed #15 Interactive Print - page 12? Care for an orange?

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Clever use of printing and finishing techniques like die-cuts create a memorable connection that changes readers into participants. Creativity matters. With so much clutter vying for your audience's attention, a fresh, creative idea is noticed and appreciated now more than ever. Pull on a spiral die-cut score over the image of the orange to reveal an image of the peeled orange underneath. That's real, literal interactivity - the reader moves the paper, the message moves the reader. This is called stopping power, and it buys you all kinds of time with your audience to communicate and create a relationship that can translate into a desired action. And remember, unique production techniques in printed material tend to be saved and passed on rather than thrown away. Or, they can be recycled. It's a win/win.

For your copy of Ed #15 - Interactive Print printed on NewPage's Sterling Premium - contact your O-K Paper specification or sales rep.

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Ed15SMS

Paper. Print. Design. Knowledge. That's what NewPage's Ed series is all about. Let's look closer into Ed #15 Interactive Print. How about page 28?

Short Message Service (SMS) Technology is what allows you to text message on your mobile device. Imagine this technology in a simple belly band wrapped around a magazine. The printed belly band is embedded with a super-thin SMS keypad device. Say hello to the world's first fully interactive print ad possible. Recently, car insurance provider, RSA took speed and convenience to a whole new level. You simply type in your mobile number and your vehicle license plate number. Press send. A quote arrives by text message to your mobile device shortly after. AND, the ad is fully shareable, enabling anyone who wants to get a quote to obtain one at no obligation. How much does a embedded device cost you may ask. The unit cost ranges from mid $20 to the mid $50's, depending on your quantity. Watch how this innovative piece works.

Ed is printed on Sterling Premium, a premium and affordable coated paper. It comes in various coated surfaces - gloss, dull and matte in a variety of weights from 60 text up to 130 cover. Ask your O-K paper representative about Sterling Premium and the Ed series. They would  be happy to introduce you.

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ed15

Paper is the original interactive communication medium. It keeps getting better, finding new ways to connect you with your audience and to other media. Allow us to introduce you to NewPage's This is Ed #15 - Interactive Print. A 32 page, Wire-O bound educational series piece that demonstrates the power of paper when combined with qr codes, sms technology, video-in-print and browser apps like Layar. Paper and these technologies team up to convert readers into active participants and shoppers.

You'll get even more out of your experience with this Ed by downloading the free Layar app. Certain pages in Ed #15 have been enriched with Layar to provide digital content you can view using your smartphone. Look for the pages with the smartphone icon. Open your Layar app and hold your smartphone over the entire page. Tap the screen to scan it. You'll be connected to the interactive content. Start by scanning the cover. See what Ed has to say.

Allow us to introduce you to some of the content in Ed #15 over the next few hours here on our O-K blog. Be sure to pop back by to see detailed info on particular sections of this incredibly educational printing.

Ed #15 is printed on Sterling® Premium, a premium and cost-effective coated paper manufactured in North America. It contains 10% post-consumer recycled fiber and has three chain-of-custody certifications - FSC®, SFI and PEFC. Ed #15 was designed by the Froeter Design Company in Chicago, Illinios. Get in contact with your Olmsted-Kirk paper representative for your very own copy.

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