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2014cal

December is here and our specification sales elves are out and about spreading paper and Holiday Cheer to the design community. Becky, Blakeley, Judy, Lesa and Mike are busily distributing our 2014 calendars: Look Ahead, It's Always O-K. This retro, 3-month, at-a-glancer, begins with the month of December. It is our third year creating these and we knew for 2014 that we wanted to utilize letterpess printing. The folks at LewisCarnegie embraced our wishes and knocked it out of the park for us with this year's design.

Here's all the details on the paper and printing. The calendar's backers were hand-fed letterpressed in two colors on a Vandercook Universall III at Elation Press. Ron and Lora did an amazing job with this over-sized piece that required three passes through their press, never blinking an eye at our request. Did we mention it was "hand-fed"? The papers were chosen very thoughtfully - utilizing the stocks from the new Neenah Design Collection. Our backer is on Neenah, Design Collection, WILD, 166 Cover. This sheet contains 35% cotton content and has a heavy vellum finish which really pushed the vintage edge we were looking to achieve. Even though this sheet drinks ink, Elation Press was able to lay down saturated and large solids for us. Their attention to detail and craftsmanship is evident with just a glance and then again, as you look and feel the printing in detail. Our stair-step calendar sheets are printed on 6 various colors of the Neenah, Design Collection, STARDREAM. Tear off each of the 13 sheets as the months of 2014 pass - your calendar transforms your wall with colors of the opulent and pearlized STARDREAM papers. These sheets were printed by DiscPro and then sent onto bindery and finishing where die-cuts were pressed, sheets were cut, collated, and stapled. Voila! Holiday Paper Cheer.

For your copy, contact your Olmsted-Kirk specification sales rep. Happy Holidays!

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Take a look at Ed #15 Interactive Print printed on our Sterling Premium coated paper. Learn more about what you already knew. Paper is the original interactive communication medium. Touch it and it touches you. Print and paper are continually evolving and developing creative ways to connect the message to the market.

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NewPage's Ed series is all about paper, print, design and knowledge. Let's look closer into Ed #15 Interactive Print - page 12? Care for an orange?

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Clever use of printing and finishing techniques like die-cuts create a memorable connection that changes readers into participants. Creativity matters. With so much clutter vying for your audience's attention, a fresh, creative idea is noticed and appreciated now more than ever. Pull on a spiral die-cut score over the image of the orange to reveal an image of the peeled orange underneath. That's real, literal interactivity - the reader moves the paper, the message moves the reader. This is called stopping power, and it buys you all kinds of time with your audience to communicate and create a relationship that can translate into a desired action. And remember, unique production techniques in printed material tend to be saved and passed on rather than thrown away. Or, they can be recycled. It's a win/win.

For your copy of Ed #15 - Interactive Print printed on NewPage's Sterling Premium - contact your O-K Paper specification or sales rep.

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