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"How to Win" from Neenah

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How to Win, is a new Neenah promotion created for designers who are specializing in, or are looking to enter, the higher education market.
“In higher education, rising above the competition means planning ahead, navigating through the college marketing calendar, and developing marketing materials that resonate with a variety of age groups from high school students through generations of alumni, and donors. How to Win was created to help designers navigate the path to creating a winning strategy,” says Kathy Kemps, Senior Brand Manager, Neenah.
How to Win is a hefty, 9.5 x 13, wiro-bound book filled with large French folds that house pull-out samples designed for interaction and inspiration: A DIY megaphone doubles as a homecoming invitation, an advent calendar-like handout gives hidden answers to the ultimate question, ‘what’s your major?’

Helpful hints and a multitude of production techniques are food for thought as the reader is walked through six key touch points of the college audience:

  • How to entice college-bound students

  • How to influence the big decision

  • How to seal the deal

  • How to connect with a generation that cares

  • How to boost alumni loyalty

  • How to reel in and reassure donors

“What is the moment that will connect with that potential new student, or donor? Is it reading the thoughtful welcome message, or seeing the beautifully printed campus photos in the viewbook? Or, perhaps it’s the visual connection to a beautiful paper color, or the feel of a rich texture, or the ability to play with a cleverly constructed piece that boosts that emotional appeal,” says Kemps.
Designed by Design Army, How to Win is a tool about creative use of paper with simple production techniques that will help to stay within the calendar budget, while making the largest impact and best connection along each step of the marketing process.
How to Win uses 13 of Neenah’s beloved grades from the essential CLASSIC CREST® Papers, to the unique feel of TOUCHÉ® Papers, the eye-grabbing pop of ASTROBRIGHTS® Papers, the sustainable messaging of ENVIRONMENT® Papers and the unmistakable shimmer effect of STARDREAM® Papers to show how paper selection can offer a creative solution for every audience and every budget.

Get in touch with your Olmsted-Kirk representative to recieve your copy.

Are You ProDigital Knight?

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whatboard shadow-01Meet ProDigital Knight. The final product introduction in our "What Board Are You?" coated board selection tool. ProDigital Knight is a digital SBS (solid bleached substrate) board available in C1S (coated one side) and C2S (coated two side) in calipers from 8PT all the way up to 16PT. This sheet is a stunning 93 bright, blue-white shade. You'll love the looks of it and how it performs on your digital presses. Double win - it's suitable for liquid or dry toner presses. ProDigital Knight shines bright with a 3-star HP Indigo Certification from the Rochester Institute of Technology. Even the washcoated side of its C1S received the 3-star rating. It boasts fast ink-set and it is FSC® certified. If you need to slay some paper dragons, go into battle with our ProDigital Knight. You won't be disappointed.

Have you gotten your copy of "What Board Are You?" If not, contact your representative or customer service rep. You'll want to have this great tool and we are happy to supply one.

Are you Productolith Pts?

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whatboard shadow-01Meet Productolith Pts. - one of the five boards grades you'll find in our "What Board Are You?" swatch tool. If you haven't run this sheet, you need to get aquainted quick. It has so much to offer. This C1S (coated one side) and C2S (coated two side) cover is made right here in the USA. It has bright blue-white optics and is made with 10% post-consumer recycled content with a 90 brightness. Plus, it's FSC® certified because forests matter. Not only will you find Productolith Pts. in folio size sheets but we stock the matching digital sheets also. This is a great combo when you have larger volume jobs that need a digital match for coordinated projects with smaller run sizes or variable data content. Productolith Pts. Digital is 3 star rated for HP Indigo and runs successfully on dry toner digital presses also. That 3 star rating is on both sides of the sheet. If you are producing a post card, the 9 pt caliper meets the requirements for postal applications. Needless to say, you can count on Productolith Pts. to deliver great print and converting performance on press. 

If you haven't gotten your copy of our new board promotion, what are you waiting for? Contact us and we will be happy to supply you with one.

 

Our Foil-Stamped Calendar

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Alright, alright, O-K! You're going to fall in love with our gorgeous 2016 calendar. It's here and well worth the wait. This year's three month at-a-glance calendar takes you all the way to April of 2017. No joke. We've laid down three foil-stamps of orange and golden yellow onto the eggshell finish of Neenah's, Classic Crest, Patriot Blue 130 Double Thick Cover. It's a beauty of a paper specimen to hang on your wall or in your cubicle.

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The stair-step pages of the calendar months are printed in two colors on Classic Crest, Smooth - Windsor Blue, Classic Natural White and Antique Gray. Holidays are highlighted in orange. If you would like one of these, contact your O-K representative.

Are you Kallima?

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whatboard shadow-01Let's continue our discussion of the five coated board grades in our new “What Board Are You?” swatch promotion. We just recently introduced this must-have sample book. Get connected with us if you haven't gotten yours. Let's review Kallima.
FSC®-certified Kallima C1S (coated one side) and C2S (coated two side) are ideal grades for your coated cover printing needs. You can produce beautiful, vivid print while saving up to 20% on paper cost and shipping of printed material. Kallima has a unique, low density, high bulk construction giving your print job stiffness and presence while yielding savings. Measure yours here. Kallima has a bright, blue-white shade that is perfect for top quality jobs. It has a consistent printability and you can rely on it to get the job done. It is 90 bright, archival and manufactured elementally chlorine free (ECF).