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This week's continuing focus on the educational reference piece Standard No. 5: Special Effects from Sappi continues. Each day, we are sharing detailed information along with tips to make each special effect work for you. Today's focus...

Special Printing Technique: AUGMENTED REALITY

It doesn’t take the powers of a superhero to enhance your current perceptions of reality, all you need is a camera lens and coded image on paper. An exciting new technology is bringing interactive multimedia content to the printed page. Augmented Reality, or AR, can place a virtual image in a live experience. This is done by pointing a smart phone or web camera at a code-embedded high-contrast image, thus triggering a virtual image to come to life right before your eyes. And it all starts on paper! The experience can range from a sound clip or video to fully integrated GPS data.

Think of the possibilities. See a pair of sunglasses you like in a print ad that features AR technology? You can now view the page through your AR smart phone application to virtually try the pair on in real-time. Bring cookbooks to life with AR instructional animations or arrange that new sofa you’ve been eyeing, in your home virtually.

In The Standard No. 5, you can observe AR in action. Don’t worry, if you don’t have a copy of The Standard, you can still download and print out a copy of page 47 here. Visit this site to launch the AR “Super Dude in Action” experience with your web camera. For the mobile experience, download the app to your smart phone or scan the QR code from the “Super Dude in Action” site.

Sappi, Standard No. 5: Special Effects is printed on various finishes of McCoy, an environmentally responsible premium coated sheet.

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